Earlier this year, Instagram launched a new feature called “Guides,” which allowed creators to share tips, resources and other longer-form content in a dedicated tab on their user profiles. Initially, Instagram limited Guides to a select group of creators who were publishing content focused on mental health and well-being.
However, this week, Instagram made this format available to all users, and expanded Guides to include other types of content, as well — including Products, Places and Posts.
So this is where it gets interesting for us entrepreneurs who don't have thousands and thousands of followers!
Guides can help us create service highlights as well, you see, Guides allows you to pick up posts from your own and other accounts to help you compile your guide, imagine the possibilities that can create!!!
Now, I have recorded a brief intro into how to use ‘guides' for you and you can access this via the video link below, however, the updates from Instagram didn't stop there, they also brought out some other major changes to the way we use Instagram on a daily basis.
These are listed below;
- The repositioning of the + button from the bottom menu to two new positions within Instagram
- The two new ways to post + from your home and profile pages include a new pop up menu
- The repositioning of the ❤️like button from the bottom menu to the top of the home page
- The reposition of the Shops Tab to the bottom menu thus replacing the position of the like button
- The new Reels Explore tab option onto the bottom menu bar
I have create 3 sample Guides for you to check out and you can view each one by clicking on their link
I've also recorded this super easy to follow video on how to use Guides in your marketing, just click to view
So many new features and updates, how are you going keep up with them all?
I HAVE THE ANSWER!
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Learn how to optimise your Instagram and Facebook for Success, Learn how to use Stories for business, IGTV, Reels, posts, Hashtags, search, shops and the new Guides in a friendly inspiring environment with other like minded business owners.
p.s Here is the Instagram updates for you to catch up on, whilst you're watching my YouTube video, don't forget to subscribe to my channel and give me the thumbs up